This support article walks through a recommended strategy for building your Jebbit experience. Whether you’re a seasoned user or just getting started, these steps and features will help you create engaging and personalized experiences for your audience. Hopefully you find this guide incredibly useful as you maximize the potential of your Jebbit campaigns. Happy building!

Step 1: Create Your Style Guide

Building out your Style Guides are a critical step in the launch process. In Jebbit, Style Guides are used to quickly brand your experience before you even start building. You can customize your fonts, colors, text size, background images and colors, button styling, logos, and more. You can make as many Style Guides as you need and apply them as your business requires which help make it easy to build an on-brand experience. 

Step 2: Complete Jebbiversity

Jebbiversity is a useful tool for customers because it has a variety of courses, is taught by Jebbit experts, and is engaging and interactive. Customers can access all of the courses on Jebbiversity to continue building their Jebbit skill set. The site offers courses on a wide range of topics, so customers can find courses that are relevant to their interests and needs. Additionally, the content is fluid, and designed to flow in an interactive and engaging manner, so customers can stay motivated and learn effectively. 

Step 3: Draft Your Experience

Once you are certified in Jebbit, it’s time to draft your experience questions. You probably have a good idea of what the goal of your experience is. Think through questions that will help you learn more about your audience and drive the most value for your customers. As a best practice, Jebbit recommends that you keep the number of questions you ask in the 4 - 7 range. In addition, map out potential responses to each question. Once you have your copy built, you are ready to jump into Jebbit and start building out your experience. 

Step 4: Build Your Experience Flow

The Jebbit platform offers customers several options for creating new experiences. They can choose a default template, which provides pre-populated screens and is ideal for quickly getting started on a specific case. Alternatively, they can start from scratch, allowing them to individually select each screen and customize their experience. Customers also have the option to copy an existing experience, which saves time when launching similar content. Another useful feature is the ability to “templatize an experience”, turning it into a reusable template for future use. These options empower customers to create engaging experiences tailored to their unique needs, whether they prefer a quick start or more customized approach. 

Step 5: Build Your Experience Logic

Jebbit offers different outcome types to deliver personalized recommendations based on user responses to questions within an experience. Matching Outcomes provide a single recommendation based on the points assigned to each response. They are ideal for personality quizzes or recommending one product. Multi-Product Outcomes, a subset of Matching Outcomes, recommend a defined set of products for each outcome. They are useful for showing static groups of products, like beauty routines. Scoring Outcomes categorize users into groups based on the number of correct answers given, making them suitable for trivia or knowledge tests. Dynamic Product Feeds allow recommendations from a product catalog based on user responses, making them versatile for large product inventories or personalized metadata-based recommendations. These outcome types empower businesses to deliver in-the-moment personalization and recommendations tailored to user preferences and goals.

Step 6: Finalize Integration

Through an integration, customers can send data captured by their Jebbit experiences to their preferred CRM tool or data center. Recognizing the importance of organizing and managing consumer data effectively, Jebbit offers both custom-built integrations and pre-built integrations with various vendors, including Klaviyo, Adobe Analytics, Braze, HubSpot, MailChimp, Salesforce, Shopify, and many more. If a customer's desired integration is not listed, they can request a new integration through the Jebbit platform. The process of requesting new integrations or existing integrations is outlined, and customers can seek further assistance from the Jebbit team if needed. This functionality enables seamless data transfer and enhances the ability to analyze and utilize consumer insights for sales, marketing, and customer service purposes.

Step 7: UTM Parameters and Tracking

Jebbit offers robust tracking capabilities through UTM parameters and other tools to help businesses gain insights into their audience and optimize their Jebbit marketing strategies. By adding pixels to Jebbit experiences, businesses can track various metrics like views, completions, and leads on each screen, enabling retargeting efforts and audience segmentation. Launch links allow businesses to track performance and traffic across different channels using Channel Analytics. Adding UTM parameters to launch links enables tracking the source of traffic and evaluating the effectiveness of marketing campaigns. These tracking tools empower businesses to understand their audience, make data-driven decisions, and enhance their marketing efforts for better results.

Step 8: Review Launch Checklist

The Launch Checklist provided by Jebbit offers helpful tips to ensure a smooth and successful launch of a new Jebbit experience. It covers various aspects and is a great resource to run through prior to launching to ensure you haven’t missed anything important that could impact your campaign later on.

Step 9: Pull Launch Links

Launch Links in Jebbit refer to a URL that opens a Jebbit experience when clicked. These links can be used anywhere that you engage with your audience, such as social media, email, website, text messages, paid display ads, and more. Brands should create a unique launch url for each channel to power the Channel Analytics dashboard in Jebbit. Once created, these launch links can be copied and pasted into the respective channels for sharing the experience with the audience. Launch Links provide a versatile and trackable method to distribute Jebbit experiences, enabling customers to engage with their target audience across multiple platforms and measure the performance of each channel.

Step 10: Finalize Launch Channels

The "Best Practices: Traffic Drivers" guide in Jebbit provides recommendations and strategies for optimizing creative copy and placement that drive users to Jebbit experiences, ensuring maximum exposure and performance. The guide offers specific guidelines for launching on each channel, such as crafting compelling copy, using engaging imagery, and optimizing for volume and engagements. The guide also highlights the importance of clear calls-to-action, relevant incentives, and strategic placement of CTAs in emails and on websites. With this, customers can create impactful traffic drivers that effectively lead users to Jebbit experiences and maximize audience engagement.

Step 11: Launch!

Step 12: Review Experience Performance

The Experience Analytics Dashboard in Jebbit allows customers to access real-time performance metrics for their experiences. Through navigating to the Reporting Tab and Experience Analytics, customers can view an overview of the performance metrics, question analytics, audience insights, and channel analytics for each experience. The dashboard provides a traffic waterfall visualization, displaying views, engagements, completions, and leads (if captured) at the top. Additionally, it offers insights on device traffic and highlights the top-performing channel. This comprehensive analytics tool enables customers to track and analyze the effectiveness and engagement of their Jebbit experiences, facilitating data-driven decision-making and optimization.

Step 13: Optimize Your Experience

The Best Practices: Optimizations guide provided by Jebbit offers recommendations on how to optimize a Jebbit experience to maximize exposure and performance. It highlights common problems that users may encounter and provides actionable solutions for on-the-fly optimization.

For more in depth tutorials and step by step guides, head over to Jebbiversity and start your journey of becoming a Jebbit expert today.