Best Practices: Traffic Drivers
This guide is your go-to resource when you are building out the creative that will drive to a Jebbit experience. These recommendations and best practices are based off of years of learning and testing what works and what doesn’t.
Here’s a guide on the channels we’ll cover in this article:
Meta
Instagram (Sponsored posts & Stories)
Other Social Channels
Email
On-site
Companion
Meta
Header copy: Clearly call out the type of content and any incentive.
Body copy: Give a bit more detail about the experience to give the user more context.
Imagery: Provide engaging imagery that is relevant to the experience.
Optimization: We recommend optimizing around volume and engagements to maximize the number of users exposed to the experience. Given the engaging nature of Jebbit experiences, we often see optimizing for engagements leading to stronger downstream metrics (engagements, completions, and lead capture). It is always worth testing tactics to see what works best for your audience.
Examples
Post
Description: Clearly call out type of content, any incentive, and how the user can access the experience (e.g. “link in bio” or “learn more” if it’s a paid post)
Image: Make sure it’s engaging & relevant to the experience.
Story
Copy: call out the type of content, and give a clear call to action to “swipe up” to access the experience.
Image: Make sure it’s engaging and relevant to the experience.
Optimization: We recommend optimizing towards volume and engagements so you can maximize the number of users going into the experience.
Examples
Other Social Channels
We recommend using similar best practices for Meta and Instagram for other social channels.
Copy: Call out the type of content (e.g. personality quiz, product match, trivia, etc.) the user is going to click into.
Incentive/Value: Always call out the value the user will get by taking the experience, even if it’s not monetary.
Imagery: Strong imagery goes a long way. Make sure it’s engaging and relevant to the experience.
Optimization: We recommend optimizing for volume and engagements to maximize the number of users going into the experience. Given the engaging nature of Jebbit experiences, we often see that optimizing for engagements leads to stronger downstream metrics (engagements, completions, and lead capture). It is always worth testing tactics to see what works best for your audience.
Dedicated Email
Subject Line: Relevant to the quiz type, enticing, and fun.
Body Copy: Engaging, informative, and calls out any incentive (if applicable).
Imagery: Relevant, fun, and appealing to the consumer (feel free to throw in a gif!)
CTA: Clear call to action to take the experience.
Example
Banner (multiple CTAs)
Placement: The higher you put a CTA in an email, the better it performs.
Copy: Clearly call out the experience and value the consumer will get from taking the experience.
Imagery: Relevant to the experience and fun.
CTA: Have a clear call to action to take the experience. Make sure it doesn’t get lost with any other CTAs in the email.
Example
On-site
Types of on-site distribution:
Hyperlink
Embedding
Companion
Hyperlink
This type of on-site distribution functions exactly like launching on a social channel or email. All that is needed for setup is to link the CTA button for the experience with a standard launch link.
We recommend having the quiz open up in a new tab/window instead of redirecting the user on the same tab.
Placement: To maximize exposure, we recommend placing the experience above the fold on the page so users don’t need to scroll.
Examples
Embedded
Embedding on-site is a great way to launch experiences without taking users away from your website. The experience also feels very native to the site.
Placement: To maximize exposure, we recommend placing the experience above the fold on the page so users don’t need to scroll.
Setup: In the launch link tab, you’ll toggle on the “embed code”, which will update the link to an iframe. You’ll be able to update the dimensions to fit the designated size on your site. Learn more about launching embedded experiences here.
Example
Companion
Every site is different and your site traffic may behave differently from other similar sites, so we suggest starting with one Companion experience on a relatively trafficked area of your site. The experience can be a basic segmentation & navigation use case (i.e. navigating the users to a desired section of the site and capturing their motivation).
Welcome Message: Strong CTA to drive users into Companion, highlight incentive, or subject of
Copy: given the smaller real estate of Companion we suggest keeping the content concise.
Placement: we recommend placing on high traffic pages.
Examples
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