Best Practices: User Flow
Looking to create the most engaging experience your audience has ever seen? Follow our tips for designing an outstanding Jebbit experience.
First Screen
Offer an incentive for completing the experience. Incentives don’t need to be massive giveaways, or even monetary. They can be as simple as personalized recommendations, the final score on a trivia experience, or a promo code.
Include engaging copy & imagery. Have a clear call to action (CTA) that inspires the user to see more.
Be concise. Use short-form copy and only one CTA. Let the user know how many questions they’ll be answering so they don’t drop off the experience fearing it will take too long.
Be finite. Indicate there is a goal or end to the experience, & tell the user what they’re working towards.
Be relevant. Make a connection with the thing the user clicked on to get to the experience, like the copy and/or image within a social post.
Be instructional. Tell the user what to do so they don’t have to make decisions themselves.
Experience Content
Capture declared data to re-engage a user & drive conversations if they don’t happen in the moment. Even if a question doesn’t drive to an outcome, it can still be an incredibly useful data point to leverage.
Pair incentives with education. This allows the consumer to understand why a product or outcome is the best fit for them & why they should buy now.
Activate immediately. Use an in-experience “Shop Now” button to allow consumers to purchase your product right away.
Final Screen
Reiterate your incentive. Remind users what they’re working towards, and include a form to capture their email address and unlock the incentive.
Ensure you have a personalized experience. Giving users something relevant drives engagement & increases the quality of your declared data.
Include a redirect link as a final CTA. Send users to your brand website, blog, user guide, or purchase page. Use Outcomes to take users to different websites based on their responses.
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Keywords: user flow, user journey, builder map, cta, intro screen, outcomes, personalization