The Marketo integration enables you to connect your Jebbit experiences with your Marketo instance. This allows for efficient data transfer, ensuring that leads and engagement data collected through Jebbit are automatically synced with Marketo for streamlined marketing efforts.
Before you begin
Request the integration with our team
Access to your Marketo account with permissions to create and manage integrations.
Gather your Marketo client ID and client secret.
Confirm appropriate API permissions set up in Marketo to allow data exchange.
Create a Marketo integration
Log into your Marketo instance.
Select Admin, then select Users and Roles.
Click on the Roles tab and select New Role and assign the Read-Write Lead permission in the Access API group.
Name the role something descriptive, for example, "Jebbit API Role."
Click Create.
Navigate to the Users tab and click Invite New User.
a. Use the email address integrations+[Your Brand Name]@jebbit.com
b. Give your user a descriptive First and Last Name, like “Jebbit API” and “User” and click on Next.
Assign the role you just created and check API Only.
Click Next, then Send to complete the invitation.
Return to the Admin menu and select LaunchPoint.
Click the New dropdown and select New Service.
Name your service, for example, "Jebbit REST Service".
Select Custom from the service dropdown and add a description.
Choose the API-only user you just created from the API Only User dropdown.
Click Create.
Copy API integration information to a .txt file
Click View Details for the service to view the Client ID and Client Secret.
Copy each value and paste them into a
.txtfile.Return to the Admin menu and select Web Services.
Under REST API, locate the Endpoint.
Copy this value and paste it into the same
.txtfile.
Map Marketo fields to Jebbit attribute IDs
Open the same
.txtfile you used earlier for storing your API credentials.List the REST API names for each Marketo field (standard and custom) that you want Jebbit to populate.
Next to each Marketo field, add the corresponding Jebbit Attribute ID to which it should be mapped.
Marketo Field | Jebbit Attribute ID |
firstName | first_name |
optIn | opt_in |
favoriteColor | favorite_color |
Note: For help identifying standard and custom field names in Marketo, see this guide on adding custom object fields and the full Marketo Developer Documentation.
Submit your .txt file via Dropbox file request
Transfer the information from your .txt file via Dropbox file request using the provided URL.
Once the integration is complete, Jebbit will also reach out to confirm you are seeing test values (or actual values, depending on how far along you are with your experiences) to confirm the integration is working.
Next steps
Test the integration by submitting a Jebbit experience and verifying the data appears in Marketo.
FAQ
How often does data sync between Jebbit and Marketo?
Data is typically synced in real time upon submission of a Jebbit experience.