When sharing Experiences by Jebbit on social media, customizing how your post appears can significantly increase user engagement. This feature allows you to define the image, title, and description that will appear when your experience link is shared, creating a more polished and enticing preview.
Before you begin
Ensure your Experience by Jebbit is built and ready to be published.
Prepare your image and copy for title and description.
Customize your social post
From the Builder Map, select More > Customize Social Post Preview from the drop-down.
Add the image that users will see when this link is posted/shared, as well as a brief title and description of the experience. Keep this concise.
Click Test on Facebook to see how the social element will display with the Facebook Debugger Tool. You’ll be able to click fetch updated information or debug if things don’t appear correctly.
Click Finish once you are done designing your social posts.
Tip: This customization also changes the browser tab title for your experience, enhancing the user's branded experience even further.
Build creative that drives to your experience
While customizing your social post metadata helps control how your link appears when shared, the performance of your campaign also depends on the promotional content around that link. Check out the best practices below.
Platform | Element | Best practice |
Meta (Facebook and Instagram) | Header copy | Clearly call out the type of content and any incentive. |
| Copy | Give a bit more detail about the experience to give the user more context. |
| Imagery | Provide engaging imagery that is relevant to the experience. |
| Optimization | Optimize for volume and engagements. This often leads to stronger downstream metrics (e.g., completions, lead capture). Always test to see what performs best for your audience. |
Instagram (Organic Post) | Description | Clearly call out the type of content, any incentive, and how the user can access the experience (e.g., “link in bio”). |
| Imagery | Make sure it’s engaging and relevant to the experience. |
Instagram (Story) | Copy | Call out the type of content and include a clear call to action to “swipe up” to access the experience. |
| Imagery | Make sure it’s engaging and relevant to the experience. |
| Optimization | Optimize towards volume and engagements to maximize the number of users going into the experience. |
Other Social Channels (Snapchat, Pinterest, LinkedIn, etc) | Copy | Use similar best practices as Meta and Instagram. Call out the type of content (e.g., quiz, product match, trivia). |
| Incentive/Value | Always call out the value users will get, even if it’s not monetary. |
| Imagery | Strong imagery goes a long way. Make sure it’s engaging and relevant to the experience. |
| Optimization | Optimize for volume and engagements to maximize exposure. Testing is encouraged to identify the most effective tactics. |
Next steps
When you're ready, publish your experience to apply the social post customization.
Share your launch link across social platforms and monitor engagement metrics.
A/B test creative combinations of image, title, and description to find what performs best.
FAQ
What size should my social post image be?
For the best visuals, make sure your image is 1200 x 628 pixels.
What if my preview isn't updating even after I customize it?
If you haven’t published the experience yet, the social metadata may not be pulled through. You can try to publish your experience first and then use Facebook Debugger Tool to fetch new information or debug if it still doesn't reflect the changes.