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Marketo Integration
Updated over a week ago

Jebbit makes it easy to send collected data to your Marketo account.

Using the Marketo API, Jebbit can generate new leads and contact information, and update existing contact information.

Setting up a Marketo Integration

To begin working with Marketo, you need to obtain API credentials for Jebbit to make authenticated calls to your instance. You will need administrative access to your account to perform these steps.

1. Generating API Credentials in Marketo

  • Log in to your Marketo instance and go to the Admin menu, then select Users and Roles.

  • Click on the Roles tab, select New Role and assign the “Read-Write Lead” permission to the role in the Access API group. Be sure to give it a descriptive name like “Jebbit API Role” and click on Create.

  • Navigate to the Users tab and click on Invite New User.

    • Use the email address “integrations+[Your Brand Name]@jebbit.com

    • Give your user a descriptive First and Last Name, like “Jebbit API” and “User” and click on Next.

  • Assign the Role you created the check API Only option and click Next.

  • To complete the user creation process, click Send.

  • Return to the Admin menu, then select LaunchPoint.

  • Click on the New menu and select New Service.

    • Give your service a descriptive name like “Jebbit REST Service” and select Custom from the Service dropdown menu.

    • Give it a description, then select your new user from the API Only User dropdown menu and click Create.

2. Copy API Integration Information to a .txt file

  • After creating your new service, select View Details for your new service to view the Client ID and Client Secret.

  • Copy each of these values and paste into a .txt file.

  • Return to the Admin menu, and select Web Services.

  • Under REST API, you will see your Endpoint.

  • Copy this value and paste into the same .txt file.

3. Mapping Marketo fields to Jebbit Attribute IDs

  • In the same .txt file referenced in step two, include a list of the REST API names for Marketo Fields (Standard and Custom) that you would like populated, along with the corresponding Jebbit Attribute IDs you would like those fields mapped to. For example:

Marketo Field

Jebbit Attribute ID

email

email

firstName

first_name

optIn

opt_in

favoriteColor

favorite_color

4. Submit your .txt file via Dropbox File Request

Our Jebbit Integrations Team will be notified once this information is submitted, and will be in contact with you regarding timelines and testing.

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