If you are a Shopify merchant, you can attribute revenue and lift driven by Jebbit experiences. The following article will show you how to locate this data easily within Jebbit.
Before you begin
Order data in Experiences by Jebbit is available from January 1, 2023, onwards. Data prior to this date is not accessible.
To view Order Analytics at the campaign level, there must be at least 20 attributed orders or $300 in revenue from an experience.
Access Shopify Order Analytics
Brand Dashboard
Navigate to Reporting > Brand Dashboard.
The dashboard displays the following metrics:
Number of Orders: Total orders attributed to Jebbit experiences.
Total Revenue Generated: Revenue from orders linked to Jebbit experiences.
Average Order Value (AOV): Average value of orders attributed to Jebbit.
Average Order Value Lift: Percentage increase in AOV for Jebbit-attributed orders compared to non-Jebbit orders.
Campaign specific dashboard
Access the Campaign Dashboard for detailed analytics.
Features include:
Aggregate Data Analysis: Review data over specific time frames.
Product Breakdown: Identify which products were purchased.
Session Data Export: Export raw session data to analyze purchase details.
Note: There is a minimum of 20 attributed orders needed to view your Order Analytics.
Data filtering and segmentation
Utilize filters to segment data by:
Device: Analyze performance across different devices.
Sub-channel: Examine specific marketing channels.
Iterations: Compare different versions of experiences.
Attribution Window: Default is the last 30 days; options include last 7 or 14 days.
Additional Metrics
Number of Products Bought: Total products purchased through Jebbit-attributed orders.
Conversion Rate (Website Redirects): Percentage of users who completed a purchase after being redirected from a Jebbit experience.
Product Purchase Table
View a detailed table of products purchased post-Jebbit interaction.
Customize columns to include metrics like conversion rate based on engaged users.
Data Export
Export Order Analytics data directly from the Experiences by Jebbit platform for further analysis.
Next Steps
Regularly review your Brand and Campaign Dashboards to track the impact of your experiences.
Use insights from the analytics to refine and improve your interactive experiences.
FAQ
How does the order attribution work?
Orders that we attribute to Experiences by Jebbit are based on data sets that Shopify sends to us. We look at several different data points within the data set. For example, we will look for credit as determined by Shopify within this data. We will also scan UTM parameters during a user's purchase to find instances of URL params pushed from the experience to the Shopify purchase page. Lastly, we also look for emails which were collected from experiences within the attribution window for the data set that Shopify shares with us.
I'm not seeing Order Analytics at the campaign level.
There needs to be at least 20 orders or $300 in revenue attributed to Jebbit for Order Analytics data to populate on the Order Analytics dashboard.
I can't see any order data in Experiences by Jebbit before January 1, 2023.
Experiences by Jebbit did not start collecting order data from Shopify until January 1, 2023. Any data prior to this date will not be available.