Jebbit's Google Analytics 4 integration provides a straightforward yet powerful way to send valuable data to your Google Analytics property. This includes information about screens visited, responses given, leads captured, and products added to the cart. This integration helps you gain a comprehensive understanding of how users interact with your experiences.
Before you begin
Locate your Google Analytics 4 Measurement ID. This ID typically starts with "G-" and is found in Google Analytics under Admin > Property > Data Streams.
Setting up a Google Analytics 4 integration
You can set up the integration on an individual campaign or for your entire brand.
Set up on an individual campaign
In the Builder Map, click the 3-dot menu.
Select Vendor Pixels.
Paste your Measurement ID into the field and click Save.
Set up on a brand
Setting up at the brand level applies the integration to all campaigns within that brand.
Visit the Integrations page.
Click on the Google Analytics tile.
Click Connect.
Paste your Measurement ID into the field.
Click Save.
Understanding the event types
The Google Analytics 4 integration sends four types of events to your property:
On Screen Load: page_view
Fires a page view event each time a screen loads.
Passes a unique URL and the Screen Name.
Helpful for understanding which screens a user visited, especially since a Jebbit experience is a single-page application.
On Screen Response: custom_event
For each response a user selects, the response and question name are passed.
Helpful for understanding customer preferences and segmenting data (e.g., comparing conversion rates by age group, determining purchase likelihood for recommended products or specific audience segments like Side Sleepers).
Lead Capture: generate_lead
Fires an event when an email or phone number is captured.
Indicates that lead information was collected, but does not send the email address itself, as this is considered Personally Identifiable Information (PII) and is prohibited in Google Analytics.
Add to Cart: add_to_cart
If you use the add to cart feature with Shopify or BigCommerce, this event fires when a user adds products to their cart.
Configure additional settings
You can send events via postMessage or disable events at the campaign level.
Send data to the parent page: Select this option if you want to pass GA4 events via postMessage to a parent page. These events fire with an action of "fireGTM".
Enable Campaign Events: This toggle turns the pixel on to send events. Turn it off to disable events for that campaign.
Frequently Asked Questions
What if I want more customization?
For a more customized setup, please refer to our Google Tag Manager integration.