Launching an experience campaign is the final step in the building process to share the experience with the public audience to collect first-party data!
Step by Step Guide
After reviewing and publishing the experience campaign to save that version, it is time to launch the campaign to the public audience! From the Builder Map, navigate to the “Launch” tab in the center of the screen.
On the left-side panel menu, select the desired channels to create a unique launch url for every channel that you plan to launch on. This will allow you to track performance on a per-channel basis: Website, Social, Email, Paid Display, Search, Text Message, QR Code.
Website Channel
Within the "Website" channel, you will find four sub-tabs on the top nav bar: Full Page, Embed on Site, Companion, and Lightbox.
- Full Page: Within the Full Page section, select the "Create URL" option to generate a URL link with a default channel label. In addition, you can create custom parameter labels for your launch links by selecting "Add Custom Full Page launch link" to further track channel performance as 'sub-channels.'
- Embed on Site: To embed on site, click the “Create Embed Code" tab to generate the iframe code snippet.
If you want to label a custom link, click "Add another Embed On Site launch link" then title the embed code with the name of the respective page where it will live. Then click “Save.”
- Companion: Jebbit's Companion is a small widget that you can add to your website. You can convert any standard campaign into a Companion experience type! Dive in here for detailed instructions on how to launch your companion unit!
- Lightbox: Turn a pop-up into an opportunity to engage your audience, collect valuable first party data, and sustain more genuine interactions with your audience over time. You can convert a standard campaign into a Lightbox experience type. Dive in here for detailed instructions on how to launch your companion unit!
Social Channel
If you’ll be creating a url link within the social channel menu, you’ll just need to click on the social icon to find the option to generate that specific launch URL.
Email
Within the Email tab, you have the option to generate a URL or embed in email. To add a custom email label, simply click on the "Add custom Email" tab.
Paid Social
This channel should be leveraged when running display ads across the web. This could be used for direct publisher buys or programmatic advertising. Click on the "Create URL" to generate a default URL launch link or add a 'custom url' link.
SearchLaunch links can be trafficked to search campaigns. These types of launch links will load when ads are clicked on across search engines. Click on the "Create URL" to generate a default URL launch link or add a 'custom url' link.
Text Message
You can also create default URL links for text messages to open the experience. Click on the "Create URL" to generate a default URL launch link or add a 'custom url' link.
QR Code
QR Codes are a great way to bring your offline customers online at events, via direct mail, on product packaging, or in store. Click here for more information on how to launch via QR code!
Once you’re done creating all of your launch URLs, you can see them all in a single view on the 'Summary' tab. You can also use the export option in the upper right to download your URLs all at once in a .csv file.
Frequently Asked Questions
Q: Can I see the performance of one launch URL over another?
A: Creating unique launch URLs for each channel that you will launch on will allow you to use Jebbit's native Channel Analytics dashboard to see which launch URL and associated channel are yielding the most traffic and strongest performances based on your goals.
Q: Do I need to create a new URL every time I publish my experience?
A: You never have to regenerate your launch URLs in between publishing new iterations of your experience. The launch URLs will always reflect what has been most recently published.
Q: Can I add tracking parameters to each launch URL?
A: Yes, you can add custom tracking parameters to your launch URLs, but this will be done manually after you copy the URL out of the platform.
Q: I launched my experience several hours ago, but it's showing as 'Inactive' in Jebbit. Is my launch url working?
A: Campaign statuses are a measure of traffic, and they do not indicate whether an experience is working or not. Standard experiences will be marked "Active" when they see 25 or more view in a 24 hour period. You can always test how your experience is working by pulling up a launch link in your browser. What you see on the launch url is what your audience will see too.