Acoustic

%%Email%%

Attentive

{{subscriber.email}}

Cordial

{$contact.channels.email.address}

Sailthru

{email}

Salesforce Marketing Cloud

%%emailaddr%%

Iterable

{{email}}

Klaviyo

##{{ email }}

Listrak

#Listrak\Email#

Mailchimp

*|EMAIL|*

Braze

{{${email_address}}}

HubSpot

##{{contact.email}}

Marketo

##{{lead.Email Address}}

Ometria

{{ profile.email }}
{{ profile.customer_id }}

Retention Science

{{ email }}

Salesforce Sales Cloud

{{!Contact.Id}}
{{!Lead.Id}}

Segment

userId