Use the Pixel UI for Neustar to track and segment consumers leveraging Neustar pixels. This self-serve UI allows you to integrate third-party pixels directly into your experience.
Before you begin
Ensure you have an existing experience ready for tracking.
Obtain your Neustar initialization script
Access the Pixel UI
You can add vendor pixels from the More dropdown in the Builder Map, or add them individually to a screen.
The following steps detail how to add and configure pixels at the screen level.
In the Builder Map, hover over the screen (where you want to add the pixel) to view the three dot menu and select Add Vendor Pixels.
Copy your Neustar initialization script.
Paste the script into the large text box provided in the Pixel UI for Neustar section of the screen settings.
Define Events
After pasting the script, define the events you want to track for this screen. The Pixel UI for Neustar lets you define events on each individual screen or fire an event across all screens.
Event Types: You can define two event types:
On Load: The pixel fires when the screen initially loads.
On Response: The pixel event fires when a consumer clicks to progress to the next screen.
Data Format: The data passes as a key-value pair. The screen name serves as the key, and the value you define is the corresponding value.
View Defined Events
Easily view all your defined events by expanding the table at the top of the modal. An icon indicates which screens already have events defined within the table.
Verify Tracking
After configuring your pixels, preview and test your experience. Load your preview launch link URL into the Chrome browser to ensure the pixels are firing properly.
Frequently Asked Questions
When is it best to use an On Response event versus and On Load event?
On Response events are typically used to track specific button clicks, which are common for segmenting users. For example, lets say I wanted to create a segment for 'Travel Frequency' and on a screen I was asking 'How often do you travel?'. If the choices were 'never', 'sometimes' and 'often', if a user selects 'often' we would pass that value to the Neustar servers.