Segment Insights

Once you create a Segment, you can use that Segment to gain insights about your audience.  

1. Visit the “Insights” tab under the “Attributes” section of the main navigation and choose the desired Segment from the dropdown in the top left.  This will update the page to show users who fit the Segment.  

2. You can dig into the data to gain insights like “Which activities do Ford owners are most likely to participate in” or “What accommodations do seasoned vacationers prefer"

Q: How can I activate the Segment data that I'm collecting through Jebbit?

A: There are a couple of ways that you can activate the data that you are collecting through Jebbit:

1. Use one of Jebbit's pre-built or custom integrations to send your Jebbit data directly to your CRM, DMP, or other marketing platform to quickly start remarketing to consumers.

2. Export segments to .csv files so that you no longer have to sort through all experiences that capture data relevant to that segment.

• Segments

• Attributes 101

Keywords: segments, audience insights, attributes, remarketing