Mapping Matching Outcomes


Matching Outcomes are used to match users to their best-fit products by weighting their various responses to relevant Outcomes. This type of outcome logic is great for Personality Quizzes (Which superhero are you?), Product Matches (Get the best gear for your summer trip!), site navigation, as well as many other use cases.

Video Tutorial

Step-by-Step Guide

  1. In the Outcome menu, click on the "Matching" tab. Add the matching outcome information into each outcome field.

  2. Navigate to the 'Outcome Logic' tab by clicking on the link in the left nav bar of the content editor screen.

  3. At the left of the table, you will see your questions with a row for each available response. Across the top of the table you will see each available outcome.

  4. For each response, you can allocate a point value to one or more Outcomes. These will be used to determine which Outcome is shown to a user based on their responses. Jebbit uses a weighted points system. Point values range from -10 to 10. A high, positive point value will positively weight a response to an Outcome. A low, negative point value will negatively weight a response to an Outcome.

  5. Once you finish assigning values, click “Save.”

Frequently Asked Questions

Q: I want to base my campaign around simple True/False questions. How should I set up my logic?

A: For experiences that tally responses or group by the number of correct answers, we recommend using Scoring Outcomes. To learn about mapping scoring outcomes, click here.

Q: I have a lot of outcomes. Can I set up my logic ahead of time?

A: Watch this video to learn how to import Matching Outcome Logic via a .csv file. Importing Outcome Logic can be especially useful if you have a high volume of Product Outcomes.

Q: Is it possible to ensure an Outcome is never served based on particular responses?

A: Using -10 nearly guarantees that a user will not see a given outcome. This is because Standard Outcomes use a point system, and we match users to the Outcome that they earn the most points toward. If a response should deter a user from being matched to an Outcome, then -10 will mean that 10 points are removed from that Outcome for the user.

Q: What happens in the case of an Outcome tie if a user is matched to more than one Outcome?

A: In the case of a tie, Jebbit serves one of the highest scoring Outcomes at random. This is because is a user earns five points towards Outcome A and five points towards Outcome B, and less points toward any other Outcome, then Outcomes A and B are equally relevant to the consumer. In this case, it would make sense for Jebbit to show either Outcome A or B.

Q: How do I test the outcome logic that I mapped?

A: You can use the Outcome Validator feature that will show you the winning outcomes based on how you mapped the logic. To leverage this feature, your campaign needs to be linear. It does not work if you have branching in your quiz. To enable > Simply click on the "Outcome Validator" toggle on the top of the logic menu > answer the questions to see the results!

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Keywords: outcomes, product match, personality match, standard outcomes, outcome log, points, product weighting