If your goal is to use Jebbit experiences to capture more leads, then look no further! This article is a Frequently Asked Questions guide to walk you through everything you need to know about capturing leads with Jebbit.
Frequently Asked Questions
Q: Where should I place a lead capture screen?
A: In general, it’s best to place lead capture screens toward the end of your Jebbit experiences. By default, Jebbit will count the screen right before the lead capture screen as the ‘completion’ point for your experience. Read more about completion points here!
Placing your lead capture screen toward the end of your experience does more than help with completion metrics too. Because Jebbit experiences are engaging in nature, they’re a great way to generate leads!
If you’re launching a product match quiz, for example, place the lead capture screen right before the product reveal screen. Consumers are encouraged to share their information because you have something valuable to offer in return (a relevant product match!) See the screenshot below for an example of this:
Q: What should I include on a lead capture screen?
A: It’s a good idea to at least collect emails and opt-ins on a lead capture screen, but you have the flexibility and control to design lead capture screens to accomplish your retargeting strategies.
If you’re unsure about how much or how little to include on a lead capture screen, run some tests! Here is a guide on how to set an AB Test up.
Q: How should I optimize the lead screen for mobile?
A: In general, it's best to make sure that content for mobile users is above the fold to reduce the need for scrolling. Often using a full screen layout for a lead capture screen on mobile is ideal because you can fit more text inputs and opt-in language above the fold this way.
Another consideration when building a lead capture screen for mobile users is font size. For example, iOS iPhone devices have a built in mechanism that zooms in on inputs with small font-size. That basically means when a user goes to enter their email on your lead form, the screen will zoom in for them if the font is detected as too small. Then, users will have to zoom back out to see the full content of the page again. Setting the form labels to about 19px font helps to avoid this.
Q: How do I allow users to bypass a lead capture screen?
A: If you want to give users an option to skip your lead capture screen, all you have to do is add an additional button to the lead capture screen. Give the button a clear call-to-action that will let users know they can skip the lead capture screen if they want to.
Q: Can I auto-populate a user's lead form if they take my quiz a second time?
A: Watch this video to see how you can auto-populate a users information on a lead form the second time that they take your quiz.
Q: How can I follow up with the leads I’m collecting?
A: You can either export lead details from Jebbit manually, or look into setting up an Integration or a Scheduled Report to receive leads and new subscriber details in real time!
Q: How are completions counted on the Jebbit platform?
A: Completions are automatically counted once a user makes it to the end of a Jebbit experience. The exception is when there is a lead capture screen within the experience. In cases where there is a lead capture screen, the completion is auto-marked once the user completes the screen before the lead capture screen.
The other way to count completions is by manually marking your completion screen within the builder map.
Q: How does manually marking completions work?
Within the builder canvas, you will notice a 'Mark Completion' option within the three dot menu dropdown of an individual screen. Once this is selected, the completion will be counted once the user lands on this screen.
You can tell which screens you’ve marked as completion screens by looking for the completion icon within the builder map.
Q: What happens to my auto-marked completions if I manually mark a completion screen?
A: Jebbit only counts one completion event for a given user session. If a user arrives at your manually marked completion screen first, Jebbit will ignore any completion screen later in the user session.
Q: If I want to change my completion point after the fact, can I?
A: You can always change your completion screens by 'unmarking' the completion from the three dot dropdown. The experience must be re-published for the changes to take effect. If you wish to change the historical data on your campaign to honor your new completion points, please reach out to your customer success manager.
Q: How are lead capture screens determined?
A: Lead capture screens are determined based on whether any of the following form fields are included in your screen.
Email
First Name
Last Name
Phone Number
You can also manually mark (or unmark) lead capture screens from the three dot menu dropdown on an individual screen within the builder map.
Q: How does manually marking a lead capture screen work?
A: Lead capture marking works in the same way as completion marking. On the screen you want to mark, choose the 'Mark Lead Capture' option within the three dot menu dropdown. Once this is selected, the completion will be counted once the user lands on this screen.
Once you select a screen to be a lead capture screen from the dropdown, an icon will appear above the screen within the builder map.
You can change the screens you count as lead capture screens at any time.